sagres chocolate site 550x437 An Edible Chocolate Website!

There is a Portuguese brewing company that has launched a new beer. Not just any beer, a chocolate flavored beer! Yes, you read that right! When the launch was complete, they unveiled the new product by way of an entire website out of chocolate! The best part about this? You, the fans, get to eat it! Yum! According to a case study video, each day during a specific hour users could ask for a bite of the website.  If they were lucky they received a six-pack of Sagres Preta Chocolate beer with a piece of the actual website. I’m not quite sure how they managed to make this work, but they did, and were quite successful with it. Sagres wanted to find a way to promote their new product with no print campaign and very few print materials.  They turned to Victor Nunes, Portugal’s best Maître Chocolatier, who sculpted all the different pages and elements of the website out of chocolate.  The elements were then photographed and put together to create the website, which you can click here to see.  Just click “Sim” (the website is in Portuguese) to agree you are over 18… but please, only if you’re over 18! Check out their website and let me know what you think! Are you craving chocolate now? I am!

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