If you’ve ever wondered what the guys of One Direction want their fans to smell like, you’ll soon be able to find out.

On the heels of the release of their chart topping sophomore album Take Me Home One Direction have announced they will release their debut fragrance in 2013.

They’ve partnered with Olivann Beauty, who’s worked with Beyonce, David and Victoria Beckham, and a host of other celebrities, for their debut fragrance.

According to a press release, the name is being kept confidential until early 2013, along with the packaging and bottle design.

“As a band, we have been discussing making a fragrance for our fans for quite a while so we’re really excited to finally have this opportunity,” Niall Horan said. “We’ve been working away on this and we’re very proud of the way it has turned out – we really can’t wait to hear what our fans think!”

One Direction’s manager Will Bloomfield said the guys have been very involved in the making of the bottle and packaging as well as the creation of the scent.

-CJ Robinson MIX 105.1/Orlando


Leave a Reply

Please log in using one of these methods to post your comment:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From 98.7 AMP Radio - More Hit Music Every Hour

Kringle Jingle 2017The Chainsmokers, Dua Lipa, Lauv.... Tickets on sale now....
MusicTown Will Celebrate Detroit's Music And CultureMusicTown will consist of a new broadcast studio, recording studio and performance space, in addition to national and local artist performances inside the intimate City Theatre adjacent to Hockeytown Café.

Listen Live