beastie boys Beastie Boys Song Girls Transformed Into Girl Power Anthem for Toy Ad

(Frank Micelotta/Getty Images)

One of the Beastie Boys‘ earliest and most famously misogynistic hits has been retooled by upstart toy company Goldieblox into a girl power anthem that encourages young girls to have fun with science and engineering. Sounds like a good fit, right?

Originally found on the Beastie Boys’ 1986 debut album, Licensed to Ill, the song “Girls” was loaded with tongue-in-cheek lyrics regarding the kind of girls the band liked: “Girls – to do the dishes/Girls – to clean up my room/Girls – to do the laundry/Girls – and in the bathroom.”

In the instantly viral ad (above), the lyrics have been rewritten to reflect the GoldieBlox company manifesto “to tackle the gender gap in science, technology, engineering and math…By designing a construction toy from the female perspective, we aim to disrupt the pink aisle and inspire the future generation of female engineers.”

The clip features the youngsters building an elaborate Rube Goldberg machine while the song plays with the updated girl-positive lyrics.

“It’s time to change! We deserve to see a range, cuz all our toys look just the same, and we would like to use our brains.
We are all more than princess maids,” are among the rewritten song words found in the Goldieblox spot.

“It’s infuriating to hear people say that I’m not good enough or I don’t belong. That’s exactly what I’m trying to fight against–this elitist, male-dominated world of engineering,” Goldieblox CEO Debbie Sterling, the Stanford Engineering graduate who founded the toy company with a Kickstarter campaign, told the Washington Post. “There’s a certain bravado of sorts that you must have an IQ of ‘x’ to enter. There’s a real aggressive competitiveness that I experienced in a lot of my engineering classes…we’re trying in general to make it not so intimidating.”



Leave a Reply

Please log in using one of these methods to post your comment:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From 98.7 AMP Radio - More Hit Music Every Hour

MusicTown Will Celebrate Detroit's Music And CultureMusicTown will consist of a new broadcast studio, recording studio and performance space, in addition to national and local artist performances inside the intimate City Theatre adjacent to Hockeytown Café.
Kendrick Lamar to Perform at The Palace this JulyTravis Scott and D.R.A.M. will open.

Listen Live