Usher dances with the bee from the Honey Nut Cheerios commercial in the cereal brand’s new ad, but that might be the least noteworthy part of the clip.

In fact, attention is immediately drawn to a blink-and-you’ll-miss-it segment in the bottom right of the video at its beginning (via Fuse), which lists the credits of the song being played. It’s “She Came to Give It to You,” the R&B star’s new single with Nicki Minaj, and it’s off the album UR.

Wait, what?

Related: Chris Brown, Usher & Rick Ross Spark a ‘New Flame’ in Video: Watch

The singer hasn’t yet confirmed the development on his social media, but it’s possible that a Cheerios ad just announced the name of Usher’s new album that’s out sometime this year.

[youtube https://www.youtube.com/watch?v=4SKuDfxBVuU]

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