In the history of popular music, plenty of songs have been inspired by the posterior. And plenty of posteriors have shaken to plenty of songs. But has anyone’s butt ever created any actual music? Rarely, if ever.
That’s about to change, thanks to an audio design company from Denmark called AIAIAI.
“The overall idea behind the project,” the company says on its website, “was to provide AIAIAI headphone-users and other music lovers with new music. Moreover, we wanted to do this in an unusual way, which brought about music made by the booty, for the booty.”
It seems AIAIAI feels that twerking has gotten something of a bad rap, so to speak: “Ever since ‘twerking’ was added to the Oxford dictionary along with ‘selfie,’ this particular type of booty-shaking has seen its fair share of media limelight. The likes of Miley Cyrus may have given twerking a somewhat dubious name, and at this stage you’d be forgiven for regarding the phenomenon as a passing fad. On the other hand, it continues to pop up in popular culture in everything from Nicki Minaj workouts and Basement Jaxx videos to Diplo and Major Lazer shows. More to the point: it places itself firmly in the rich heritage of bass-driven club culture where dancing and booty-shaking is the main event.”
Which is all well and good. But they didn’t just talk about changing the perception of twerking. They’re actually doing something about it.