By E. Parker
Aaliyah is known for her groundbreaking R&B sounds, choreographed dance steps and era-appropriate fashion sense. Now, there’s a new commercial for an Aaliyah-inspired fragrance claims to give fans a whiff of Babygirl’s teen spirit.
Fragrance company Xyrena is advertising a perfume named for the fallen singer. “Aaliyah™ by Xyrena is the first and only official fragrance tribute to the Princess of R&B, Xyrena’s website reads.
While the discerning Aaliyah fans may turn up their noses, the perfume was made in consult with Aaliyah’s mother and brother (Diane and Rashad Haughton), according to the site. Xyrena describes an esoteric mix that the company claims falls in line with her image.
Xyrena crafted a true aromatic tribute inspired by actual fragrances Aaliyah wore. Aaliyah by Xyrena is unisex but leans masculine, as Aaliyah favored traditional men’s scents in line with her signature, sexy tomboy image. The formula is also a hue of black which was Aaliyah’s favorite color. Aaliyah by Xyrena has base notes of vanilla, sandalwood, amber, and jasmine; middle notes of black pepper, violet and leather; with top notes of mint, lavender and mandarin.
According to Xyrena, 5% of the $64,00 sales price will be donated to The Aaliyah Memorial Fund.
In a post on the website’s blog, the company describes itself as “a defiant cosmetics startup that includes the world’s first celebrity-partnered on-demand perfumery.”
Check out the commercial below: